Market research tool

Market research used to be a privilege reserved for large corporations that had the resources to conduct extensive studies, surveys and focus groups.

With Asklayer, market research is now more accessible than ever before. Businesses of all sizes can gather valuable insights and feedback from their target customers using online surveys, polls and questionnaires.

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The right direction for your brand

Bring market research in-house and get real answers from your customers.

Talk to real users

Forget focus groups and approximations of your customers – now you can ask your customers questions directly on site.

Start in 5 minutes

Asklayer’s easy to use market research templates will have you up and running in just a few clicks.

No code needed

For most platforms zero code is needed. For custom installations a single tag is all you have to add.

Make decisions customers love

Keep your brand moving in the right direction with realtime feedback from your users.

Questions

Ask the right questions

Asklayer’s flexible question builder lets you create using 10+ different question formats.

Use scales, sliders, multiple choice, open response questions and many more types.

Multiple choice polls
Multi-select checkboxes
Scales and sliders
+ many more

Build your brand

Research without impacting current sales

Our on-site micro-widgets are small and unobtrusive. Unlike other tools, Asklayer won’t impact your conversion rate or increase your bounce rate.

Our widgets are super easy to use for customers and have fantastically high response rates.

Won't slow your site down
Won't affect conversion or bounce
Unobtrusive micro-widget
Fully accessible

Better reporting

Clear actionable data

Doing market research is no good if you can’t interpret the results!

Asklayer automatically groups and aggregates collected data into neat charts, wrapping up your market research responses into easy-to-understand output.

If you are a power user who wants to dive deeper, data can be analyzed down to single responses and exported for further segmentation.

Many trigger options

Approach with perfect timing

Asklayer surveys, quizzes, polls and questionnaires can be triggered to display in many different ways to ensure you never annoy your users.

Trigger based on time, exit intent, scroll depth, inactivity, purchase activity and many more. Combine these conditions to fit your needs.

Get the data you need

Customizable followup flows

After a customer has engaged once with your market research survey they are far more likely to keep engaging and giving you valuable insight.

Asklayer allows an unlimited number of followup questions and complex flows including re-directing users based on their answers to ensure you get the feedback you need to improve your products and services.

Professional features

We’re bringing pro-level features to the masses. Now anyone can compete at a global level.

Enterprise ready

Accessible, scalable, secure and private. Extended privacy options available for enterprise users.

Exit-intent detection

Detect visitors who are about to leave, when their cursor moves past the top of the page or they switch to another tab or app, and ask them why they are leaving.

Scroll & inactivity sensors

Only show surveys, polls and questionnaires to users who have engaged with your content and scrolled or users who have been inactive for a set time.

Geo-targeting

No location permission required! Target users based on country and city completely seamlessly.

Traffic source targeting

Select users by their source such as social networks, search engines, in-app browsers and more.

Realtime analytics & iteration

Realtime analytics, one-click duplication and fast editing give you the power to iterate quicker than you ever thought possible.

True responsive

Don't resize, respond. Micro polls, surveys and questionnaires look great on any screen, built mobile first.

Complex conditional trees & flows

Jump between questions and results freely based on user's answers and create forms of any depth.

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Trusted by marketers

Asklayer is highly rated on the Shopify App Store by the teams who run surveys with it every day.

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*Average rating of the Asklayer app on the Shopify App Store as of October 27, 2026 (57 reviews).

More about market research polls and surveys

What is a market research poll or survey?

Market research polls or surveys are methods used to gather data and opinions from a specific group of people, often a target audience or a sample of the general population. These methods are used to collect information about various aspects of a product or service, such as its features, pricing, branding, or advertising. They can also be used to gather insights into customer behavior, preferences, and needs.

Polls and surveys are usually conducted using a set of questions that are designed to elicit specific responses from the participants. The questions can be open-ended or closed-ended, depending on the type of data that is being sought. Open-ended questions allow participants to provide detailed responses in their own words, while closed-ended questions offer a set of predetermined answer options for participants to choose from.

Can you give me a concrete example of how this would be used?

Phillip runs an online store selling boots. He is doing quite well and would like to expand his range with new products. The cost of tooling and producing 100,000 units is very high! He needs to know what product will fit the market before investing.

Phillip launches an Asklayer market research poll on his store asking his customers what color and length of boots they would like to have produced next.

He uses the aggregated results to find the most popular length and color combination and takes that to the factory, confident in his success.

I'm a small business, can I do market research?

Small businesses can leverage online polls and surveys to conduct market research without the per-project cost of outsourced research.

This enables them to gather insights into their target audience, identify market trends, and stay ahead of the competition.

By conducting market research, small businesses can make informed decisions about their products, services, and marketing strategies, resulting in increased sales and revenue.

Frequently asked questions

Have another question? Reach us via our contact page or the Help center.

Will surveys slow down my website?

If you choose the wrong tool, yes! Many major quiz and questionnaire tools download large scripts and make multiple un-cachable requests.

Asklayer was designed with performance in mind. We make a minimal number of requests and the entire script is smaller than one normal image.

Asklayer is loaded using a ‘deferred’ tag – that means your entire site loads and becomes interactive before Asklayer is executed. This keeps the impact on your page load to a minimum.

Do I need programming skills to use Asklayer?

No programming or coding skills are needed to work with our quiz and questionnaire builder. Everything can be handled with an easy point-and-click interface. It only takes moments to learn.

Will Asklayer hurt my SEO?

Asklayer is designed to be fast and unintrusive! Smaller than a single image, our script loads ‘deferred’ meaning your full website loads first and becomes interactive before Asklayer loads. With this design and loading strategy, we keep the impact on your SEO to a minimum.

Can I use Asklayer on client websites?

Sure you can! We actively encourage it. The direct-signup version of Asklayer doesn’t limit the number of domains you can use it on. Spread your limit over as many clients and domains as you like.

For customers using our Shopify or Wix applications, you will be limited to a single domain. This is not a decision we made, but rather a result of those platform’s restrictions.

Why should I choose Asklayer over other services?

Asklayer was designed and built by conversion optimization experts with 10+ years of experience building brands. It’s got all the features you need and nothing useless weighing it down.

Some headline features that set us apart from our competitors:

Easy to use no-code builder that allows full customization
True mobile responsive widgets
Self-correcting email forms
Great reporting and analysis features
Full data export ability. Own your data
Lightweight script designed to keep your site fast
Branching logic to jump between questions
Pro features such as randomization, NPS, CSAT scoring and much more

Ready to get real answers? 100% risk free

Try out Asklayer’s features on your website with a free account. No commitment and no credit card required.

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