Asklayer’s Net Promoter Score (NPS) survey tool was built from the ground up to gather data unobtrusively without interfering with the user’s browsing or shopping flow.
In a matter of a few clicks you can start collecting NPS data for your site and participate in this global standard benchmark.
NPS is the easiest way to gauge customer satisfaction and benchmark yourself against other sites globally.
Gather feedback with realtime analytics and see how each and every change affects your user base.
Use Asklayer’s easy-to-use NPS templates to have an NPS survey up and running in just a few clicks.
For most platforms zero code is needed. For custom installations a single tag is all you have to add.
Tag users who give you a high NPS score for follow up communication such as review requests.
Learning
Asklayer’s NPS tool is what you need to ‘close the loop’ and get feedback directly from customers. Asklayer collects data with a single click from respondents making giving feedback simple and easy.
Build your brand
Your NPS promoters are your most valuable users and customers. These are the people who will promote your brand and build your community. Most businesses take their feedback and just let the opportunity go!
Asklayer allows dynamic tagging based on response, allowing you to approach your promoters for testimonials, user generated content, social promotions, anything you can imagine.
Better reporting
Collecting metrics is no good if you can’t interpret them!
Asklayer automatically groups and aggregates collected data, neatly wrapping up your user responses into a single NPS score.
If you are a power user who wants to dive deeper, data can be analyzed down to single responses and exported for further segmentation.
Many trigger options
Asklayer surveys, quizzes, polls and questionnaires can be triggered to display in many different ways to ensure you never annoy your users.
Trigger based on time, exit intent, scroll depth, inactivity, purchase activity and many more. Combine these conditions to fit your needs.
Get the data you need
NPS is the gold standard of measuring overall CX. However, it’s not very helpful for pinpointing why you received the score you did.
Asklayer allows an unlimited number of followup questions and complex flows, including re-directing users based on their scores, to ensure you get the feedback you need to improve your NPS score.
We’re bringing pro-level features to the masses. Now anyone can compete at a global level.
Accessible, scalable, secure and private. Extended privacy options available for enterprise users.
Detect visitors who are about to leave, when their cursor moves past the top of the page or they switch to another tab or app, and ask them why they are leaving.
Only show surveys, polls and questionnaires to users who have engaged with your content and scrolled or users who have been inactive for a set time.
No location permission required! Target users based on country and city completely seamlessly.
Select users by their source such as social networks, search engines, in-app browsers and more.
Realtime analytics, one-click duplication and fast editing give you the power to iterate quicker than you ever thought possible.
Don't resize, respond. Micro polls, surveys and questionnaires look great on any screen, built mobile first.
Jump between questions and results freely based on user's answers and create forms of any depth.
Asklayer is highly rated on the Shopify App Store by the teams who run surveys with it every day.
*Average rating of the Asklayer app on the Shopify App Store as of October 27, 2026 (57 reviews).
NPS stands for Net Promoter Score and is the core metric used to measure customer experience (CX). NPS scores are measured with a single question survey and reported with a single score from -100 to +100.
NPS is often viewed as the gold standard metric of the CX optimization world and for good reason – it’s used by millions of successful brands globally each year.
NPS score can be calculated easily by subtracting the percentage of detractors from the percentage of promoters.
For example, if 10% of respondents are Detractors, 20% are Passives and 70% are Promoters, your NPS score would be 70-10 = 60.
NPS rates vary by industry, sector and brand. Nobody can tell you exactly what your NPS should be.
Industry average NPS scores can be an interesting benchmark however, with averages between 49 for auto dealers and 11 for the TV service industry. Qualtrics publishes some interesting NPS data covering these averages.
The first step in any NPS survey should always be the NPS question itself. This ensures maximal data collection.
After the NPS question it can be a great idea to add a field to ask the user why they gave that score. This additional data is key to improving your service as you can find out the user’s pain points directly from them.
In advanced applications such as Asklayer you can use conditional flows to redirect users to different survey pages depending on their answers. For example, promoters may get sent to a testimonial form, while detractors may get tagged to be helped by customer support.
For most businesses there are only 2~3 areas that drive most of their NPS improvement.
Using secondary feedback forms to find these areas is key to improving your score – ask and listen to your customers. Close the loop, respond and engage with them.
Don’t fall into the trap of trying to over-analyze and optimize everything at once. Narrow your focus to the 2~3 core areas highlighted by your customers and focus there.
Have another question? Reach us via our contact page or the Help center.
If you choose the wrong tool, yes! Many major quiz and questionnaire tools download large scripts and make multiple un-cachable requests.
Asklayer was designed with performance in mind. We make a minimal number of requests and the entire script is smaller than one normal image.
Asklayer is loaded using a ‘deferred’ tag – that means your entire site loads and becomes interactive before Asklayer is executed. This keeps the impact on your page load to a minimum.
No programming or coding skills are needed to work with our quiz and questionnaire builder. Everything can be handled with an easy point-and-click interface. It only takes moments to learn.
Asklayer is designed to be fast and unintrusive! Smaller than a single image, our script loads ‘deferred’ meaning your full website loads first and becomes interactive before Asklayer loads. With this design and loading strategy, we keep the impact on your SEO to a minimum.
Sure you can! We actively encourage it. The direct-signup version of Asklayer doesn’t limit the number of domains you can use it on. Spread your limit over as many clients and domains as you like.
For customers using our Shopify or Wix applications, you will be limited to a single domain. This is not a decision we made, but rather a result of those platform’s restrictions.
Asklayer was designed and built by conversion optimization experts with 10+ years of experience building brands. It’s got all the features you need and nothing useless weighing it down.
Some headline features that set us apart from our competitors:
Try out Asklayer’s features on your website with a free account. No commitment and no credit card required.
