NPS survey tool

Asklayer’s NPS survey tool was built from the ground up to gather data unobtrusively without interfering with the user’s browsing or shopping flow.

In a matter of a few clicks you can start collecting NPS data for your site and participate in this global standard benchmark.

Find out your NPS

NPS is the easiest way to gague customer satisfaction and benchmark yourself against other sites globally.

Increase customer satisfaction

Gather feedback with realtime analytics and see how each and every change affects your user base.

Start in 5 minutes

Use Asklayer’s easy-to-use NPS templates to have an NPS survey up and running in just a few clicks.

No code needed

For most platforms zero code is needed. For custom installations a single tag is all you have to add.

Find promoters

Tag users who give you a high NPS score for follow up communication such as review requests.


Close the feedback loop

Asklayer’s NPS tool is what you need to ‘close the loop’ and get feedback directly from customers. Asklayer collects data with a single click from respondents making giving feedback simple and easy.

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Build your brand

Find and tag your promoters

Your NPS Promoters are your most valuable users and customers. These are the people you who will promote your brand and build your community. Most businesses take their feedback and just let the opportunity go!

Asklayer allows dynamic tagging based on response, allowing you to approach your promoters for testimonials, user generated content, social promotions, anything you can imagine.

Better reporting

Clear actionable data

Collecting metrics is no good if you can’t interpret them!

Asklayer automatically groups and aggregates collected data, neatly wrapping up your user responses into a single NPS score.

If you are a power user who wants to dive deeper, data can be analyzed down to single responses and exported for further segmentation.

Many trigger options

Approach with perfect timing

Asklayer surveys, quizzes polls and questionaires can be triggered to display in many different ways to ensure you never annoy your users.

Trigger based on time, exit intent, scroll depth, inactivity, purchase activity and many more.
Over 3 million combinations of trigger settings are possible!

Better reporting

Customizable followup flows

NPS is the gold standard of measuring overall CX. However, it’s not very helpful for pinpointing why you received the score you did.

Asklayer allows an unlimited number of followup questions and complex flows, including re-directing users based on their scores, to ensure you get the feedback you need to improve your NPS score.

The Asklayer difference

Simple and powerful


No code needed

Asklayer is designed for ease of use. Anyone can install and launch a poll or questionnaire in just a few minutes. All the results minus the programmers.

True responsive

In 2024, over 50% of all internet traffic is now mobile! Where other tools just resize, we respond. Our polls, surveys and questionnaires are mobile first.

Fantastic forms

Fully accessible  (WCAG 2.1) compliant and super easy-to-use. Our forms validate in realtime and self-correct erroneous data.

More customizable

Start from one of our many templates and easily add your own questions and flows with our easy-to-use question builder.

Won't slow your site down

Our apps are optimized for speed. We average 70% fewer requests and 1/3 the download size of our biggest competitors.

Many delivery formats

Show polls and quizzes on site, send via email or SMS. Combine these actions into complex flows like sending attribution surveys via SMS after a user purchases.

Loved by the world's best growth hackers

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Conversions boosted

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Helped us

“..This has helped us capture what we need if a customer is about to exit the page.”



Really adds FOMO

“Really adds FOMO to the customer experience and helps to build your customer db”



Great App

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So Far So Great

“So Far this app works flawlessly and does exactly what I was looking for.”



Excellent customer support, problems solved

“Generally worked very well, but I ran into some problems. Customer support solved my problems friendly and helpfully.”



Game changer

“Asklayer is a game changer for us. We are getting the info we need without breaking our page in Google optimize.”



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100% risk free

Try out Asklayer’s features on your website with a free account.
No commitment and no credit card required.

Professional features

We’re bringing pro-level features to the masses. Now anyone can compete at a global level.

Enterprise ready

Accessable, scalable, secure and private. WCAG 2.1 accessibility & GDPR privacy compliant. Extended privacy options available for enterprise users.

Exit intent & back button capture

Capture a user's attention when they press the back button or swipe back in their mobile browser and ask them why they are leaving.

Scroll & in-activity sensors

Only show surveys, polls and questionnaires to users who have engaged with your content and scrolled or users who have been inactive for a set time.


No location permission required! Target users based on country and city completely seamlessly.

Traffic source targeting

Select users by their source such as social networks, search engines, in-app browsers and more.

Realtime analytics & iteration

Realtime analytics, one-click duplication and fast editing give you the power to iterate quicker than you ever thought possible.

Google Analytics Integration

All your conversion data is integrated into your own Google Analytics so you can slice and analyze the data as you see fit.

True responsive

Don't resize, respond. Micro polls, surveys and questionnaires look great on any screen - built mobile first.

Complex conditional trees & flows

Jump between questions and results freely based on user's answers and create forms of any depth.

More about NPS surveys and NPS feedback forms

What is NPS specifically?

NPS stands for Net Promoter Score and is the core metric used to measure customer experience (CX). NPS scores are measured with a single question survey and reported with a single score from -100 to +100.

NPS is often viewed as the gold standard metric of the CX optimization world and for good reason – it’s used by millions of successful brands globally each year.

How do you calculate NPS rate?

NPS score can be calculated easily by subtracting the percentage of detractors from the percentage of promoters.

Detractors are users with a score of 0-6
Passives are users with a score of 7-8
Promoters are users with a score of 9-10

For example, if 10% of respondents are Detractors, 20% are Passives and 70% are Promoters, your NPS score would be 70-10 = 60.

Average NPS scores by industry

NPS rates vary by industry, sector and brand. Nobody can tell you exactly what your NPS should be.

Industry average NPS scores can be an interesting benchmark however, with averages between 49 for auto dealers and 11 for the TV service industry. Qualtrics publishes some interesting NPS data covering these averages.

What should I add to my NPS survey?

The first step in any NPS survey should always be the NPS question itself. This ensures maximal data collection.

After the NPS question it can be a great idea to add a field to ask the user why they gave that score. This additional data is key to improving your service as you can find out the user’s pain points directly from them.

In advanced applications such as Asklayer you can use conditional flows to redirect users to different survey pages depending on their answers. For example, promoters may get sent to a testimonial form, while detractors may get tagged to be helped by customer support.

How can I improve my NPS score?

For most businesses there are only 2~3 areas that drive most of their NPS improvement.

Using secondary feedback forms to find these areas is key to improving your score – ask and listen to your customers. Close the loop, respond and engage with them.

Don’t fall into the trap of trying to over-analyze and optimize everything at once. Narrow your focus to the 2~3 core areas highlighted by your customers and focus there.

Frequently Asked Questions

Use our live chat. Our support agents are available 9-5 Japan time.

Live chat

Check out our extensive  knowledge base

Send us an email via our contact page

Will surveys slow down my website?

If you choose the wrong tool, yes! Many major quiz and questionnaire tools download large scripts and make multiple un-cachable requests.

Asklayer was designed with performance in mind. We make a minimal number of requests and the entire script is smaller than one normal image. On average we are 3x faster than our competitors.

Asklayer is loaded using a ‘deferred’ tag – that means your entire site loads and becomes interactive before Asklayer is executed. Asklayer is one of the few tools that can’t slow your site down.

Do I need programming skills to use Asklayer?

No programming or coding skills are needed to work with our quiz and questionnaire builder. Everything can be handled with an easy point-and-click interface. It only takes moments to learn.

Will Asklayer hurt my SEO?

Asklayer is designed to be fast and unintrusive! Smaller than a single image, our script loads ‘deferred’ meaning your full website loads first and becomes interactive before Asklayer loads. With this design and loading strategy, we will never impact your SEO.

Can I use Asklayer on client websites?

Sure you can! We actively encourage it. The direct-signup version of Asklayer doesn’t limit the number of domains you can use it on. Spread your limit over as many clients and domains as you like.

For customers using our Shopify or Wix applications, you will be limited to a single domain. This is not a decision we made, but rather a result of those platform’s restrictions.

Is Asklayer GDPR-compliant?

Asklayer is GDPR compliant by default. Disabling the consent checkbox in forms will make it non-compliant.

Why should I choose Asklayer over other services?

Asklayer was designed and built by conversion optimization experts with 10+ years of experience building brands. It’s got all the features you need and nothing useless weighing it down.

Some headline features that set us apart from our competitors:

  • Easy to use no-code builder that allows full customization.
  • True mobile responsive widgets.
  • Self-correcting email forms.
  • Great reporting and analysis features.
  • Full data export ability. Own your data.
  • Lightweight script that won’t slow your site down.
  • Branching logic to jump between questions.
  • Pro features such as randomization, NPS, CSAT scoring and much more.