Post-purchase surveys

The first feedback collection point for every e-commerce business is a post-purchase survey. Get clear, honest answers from your customers and experience one of the highest response rates in the industry with our lightweight micro forms.

Increase your conversion rate

Gain insight into what drives purchases to help raise your conversion rate.

Totally flexible surveys, questionnaires and polls

Asklayer allows unlimited questions and complex branching surveys. With 10+ question types available at every level.

Powerful yet simple

Just because you’re a pro doesn’t mean you need to struggle with hard-to-use tools. Our CX surveys are easy to set up and scalable up to any enterprise.

Web, Email or SMS

Asklayer’s easy-to-use CX templates can have you up and running in 5 minutes or less. If you get stuck we’ve got a question bank to help with ideas!

No code needed

For most platforms zero code is needed. For custom installations a single tag is all you have to add.

Ask away

Ask the right questions

Asklayer’s post-purchase surveys are fully customizable. You can create simple, one-click scale questions such as ‘rate our customer service 1-5’ or open-ended questions such as ‘what almost stopped you from completing your purchase?’

Many trigger options

Easy delivery

Asklayer post-purchase surveys can be displayed on your thank you page or on any page the user is re-directed to after purchase.

Don’t want to add anything to your purchase page? We also support delivering surveys via email and SMS triggered by your e-commerce software.

Not sure if your platform is supported? Talk to our friendly live chat staff – we’re adding new platforms regularly.


Works with your tools

Asklayer doesn’t just collect and analyize data, it allows you to integrate and send the data on to other tools.

If a customer gives positive feedback, flag them in Salesforce. If a customer leaves negative feedback, send an automatic message to your team’s Slack for immediate action.

Asklayer integrates with the biggest tools and 1000+ more via webhooks.

Take action

Get started in 5 min

Running an e-commerce store is a huge endeavour. Everything from warehousing to marketing takes a great deal of time.

Asklayer can be set up and collecting real feedback in just 5 minutes. Our templates have all the best practices built in so you don’t have to worry about them and can get back to what matters – running your store!

The Asklayer difference

Simple and powerful


No code needed

Asklayer is designed for ease of use. Anyone can install and launch a poll or questionnaire in just a few minutes. All the results minus the programmers.

True responsive

In 2024, over 50% of all internet traffic is now mobile! Where other tools just resize, we respond. Our polls, surveys and questionnaires are mobile first.

Fantastic forms

Fully accessible  (WCAG 2.1) compliant and super easy-to-use. Our forms validate in realtime and self-correct erroneous data.

More customizable

Start from one of our many templates and easily add your own questions and flows with our easy-to-use question builder.

Won't slow your site down

Our apps are optimized for speed. We average 70% fewer requests and 1/3 the download size of our biggest competitors.

Many delivery formats

Show polls and quizzes on site, send via email or SMS. Combine these actions into complex flows like sending attribution surveys via SMS after a user purchases.

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No commitment and no credit card required.

Professional features

We’re bringing pro-level features to the masses. Now anyone can compete at a global level.

Enterprise ready

Accessable, scalable, secure and private. WCAG 2.1 accessibility & GDPR privacy compliant. Extended privacy options available for enterprise users.

Exit intent & back button capture

Capture a user's attention when they press the back button or swipe back in their mobile browser and ask them why they are leaving.

Scroll & in-activity sensors

Only show surveys, polls and questionnaires to users who have engaged with your content and scrolled or users who have been inactive for a set time.


No location permission required! Target users based on country and city completely seamlessly.

Traffic source targeting

Select users by their source such as social networks, search engines, in-app browsers and more.

Realtime analytics & iteration

Realtime analytics, one-click duplication and fast editing give you the power to iterate quicker than you ever thought possible.

Google Analytics Integration

All your conversion data is integrated into your own Google Analytics so you can slice and analyze the data as you see fit.

True responsive

Don't resize, respond. Micro polls, surveys and questionnaires look great on any screen - built mobile first.

Complex conditional trees & flows

Jump between questions and results freely based on user's answers and create forms of any depth.

More about post-purchase surveys

What is a post-purchase survey?

A post-purchase survey is a tool used to gather feedback from customers after they have made a purchase. It is a type of customer satisfaction survey that is typically shown on the thank you page, or sent via email or SMS to the customer after their order has been fulfilled. The purpose of this survey is to learn about the customer’s experience with the online store, including the ordering process, delivery time, product quality, and customer service.

The questions in a post-purchase survey for an online store may cover a range of topics, such as the ease of navigating the website, the checkout process, shipping options, and the quality of the product received. The feedback collected from these surveys can help the online store identify areas for improvement and enhance the overall customer experience. By addressing any issues raised in the survey, you can increase customer satisfaction and build customer loyalty, thus increasing your conversion rate.

How valuable is a post-purchase survey?

A post-purchase survey can be extremely valuable for businesses, as it provides direct feedback from customers about their experience with the product or service they purchased and the buying process. This feedback can be used to identify areas of strength and weakness in the business, as well as to improve customer satisfaction and loyalty.

One of the primary benefits of a post-purchase survey is that it allows businesses to gain insights into customer preferences and behaviors. By asking customers about their experience with a product or service, businesses can better understand what aspects of their offering are most important to customers and where they may be falling short.

Post-purchase surveys also provide an opportunity for businesses to address any issues that customers may have encountered, which can improve customer satisfaction and prevent negative reviews or word-of-mouth recommendations.

Overall, a post-purchase survey is a valuable tool for businesses looking to improve customer satisfaction and is the first feedback mechanism most stores should implement.

What questions should I ask?

The questions asked in a post-purchase survey will depend on the specific business and industry, as well as the goals of the survey. However, here are some common questions that are often included in customer experience surveys:

  1. How satisfied are you with our product/service?
  2. How easy was it to use our product/service?
  3. Did our product/service meet your needs?
  4. Would you recommend our product/service to others?
  5. How did you first hear about our company/product/service?
  6. What can we do to improve the experience?
  7. What did you love most about the experience?
  8. What almost stopped you from completing your purchase?

These questions can be further customized to fit the specific needs and goals of the business.

It’s important to keep the survey concise and focused on the most important aspects of the customer experience. Additionally, open-ended questions can be useful to gather qualitative feedback and provide customers with an opportunity to share their thoughts in their own words.

What are the best practices when designing a post-purchase survey?

Here are some best practices to follow when designing a post-purchase survey:

  1. Keep it short and focused: Customers are more likely to complete a survey if it is brief and focused on specific areas of the customer experience.
  2. Use clear and concise language: Use language that is easy to understand and avoid using jargon or technical terms that may be confusing to the customer.
  3. Ask specific questions: Ask questions that are specific and targeted to the customer experience, rather than general or open-ended questions.
  4. Use a mix of question types: Use a mix of multiple-choice, rating scales, and open-ended questions to gather different types of feedback.
  5. Offer an incentive: Consider offering an incentive, such as a discount or free product, to encourage customers to complete the survey.
  6. Test the survey: Before sending the survey to customers, test it with a small group to identify any issues or areas for improvement.

By following these best practices, businesses can design a post-purchase survey that effectively gathers feedback from customers and provides valuable insights that can be used to improve the customer experience and drive business growth.

Frequently Asked Questions

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Will surveys slow down my website?

If you choose the wrong tool, yes! Many major quiz and questionnaire tools download large scripts and make multiple un-cachable requests.

Asklayer was designed with performance in mind. We make a minimal number of requests and the entire script is smaller than one normal image. On average we are 3x faster than our competitors.

Asklayer is loaded using a ‘deferred’ tag – that means your entire site loads and becomes interactive before Asklayer is executed. Asklayer is one of the few tools that can’t slow your site down.

Do I need programming skills to use Asklayer?

No programming or coding skills are needed to work with our quiz and questionnaire builder. Everything can be handled with an easy point-and-click interface. It only takes moments to learn.

Will Asklayer hurt my SEO?

Asklayer is designed to be fast and unintrusive! Smaller than a single image, our script loads ‘deferred’ meaning your full website loads first and becomes interactive before Asklayer loads. With this design and loading strategy, we will never impact your SEO.

Can I use Asklayer on client websites?

Sure you can! We actively encourage it. The direct-signup version of Asklayer doesn’t limit the number of domains you can use it on. Spread your limit over as many clients and domains as you like.

For customers using our Shopify or Wix applications, you will be limited to a single domain. This is not a decision we made, but rather a result of those platform’s restrictions.

Is Asklayer GDPR-compliant?

Asklayer is GDPR compliant by default. Disabling the consent checkbox in forms will make it non-compliant.

Why should I choose Asklayer over other services?

Asklayer was designed and built by conversion optimization experts with 10+ years of experience building brands. It’s got all the features you need and nothing useless weighing it down.

Some headline features that set us apart from our competitors:

  • Easy to use no-code builder that allows full customization.
  • True mobile responsive widgets.
  • Self-correcting email forms.
  • Great reporting and analysis features.
  • Full data export ability. Own your data.
  • Lightweight script that won’t slow your site down.
  • Branching logic to jump between questions.
  • Pro features such as randomization, NPS, CSAT scoring and much more.