Post-purchase surveys
The first feedback collection point for every e-commerce business is a post-purchase survey. Get clear, honest answers from your customers and experience one of the highest response rates in the industry with our lightweight micro forms.
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Increase your conversion rate
Gain insight into what drives purchases to help raise your conversion rate.
Ask away
Ask the right questions
Asklayer’s post-purchase surveys are fully customizable. You can create simple, one-click scale questions such as ‘rate our customer service 1-5’ or open-ended questions such as ‘what almost stopped you from completing your purchase?’
- Unlimited questions
- Dynamic ordering
- Many pre-built flows
- Question bank
Many trigger options
Easy delivery
Asklayer post-purchase surveys can be displayed on your thank you page or on any page the user is re-directed to after purchase.
Don’t want to add anything to your purchase page? We also support delivering surveys via email and SMS triggered by your e-commerce software.
Not sure if your platform is supported? Talk to our friendly live chat staff – we’re adding new platforms regularly.
Integrate
Works with your tools
Asklayer doesn’t just collect and analyize data, it allows you to integrate and send the data on to other tools.
If a customer gives positive feedback, flag them in Salesforce. If a customer leaves negative feedback, send an automatic message to your team’s Slack for immediate action.
Asklayer integrates with the biggest tools and 1000+ more via webhooks.
Take action
Get started in 5 min
Running an e-commerce store is a huge endeavour. Everything from warehousing to marketing takes a great deal of time.
Asklayer can be set up and collecting real feedback in just 5 minutes. Our templates have all the best practices built in so you don’t have to worry about them and can get back to what matters – running your store!
- Fast to start
- Easy to understand
- Best practices pre-set
- Doesn't waste your time!
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Accessable, scalable, secure and private. WCAG 2.1 accessibility & GDPR privacy compliant. Extended privacy options available for enterprise users.
Exit intent & back button capture
Capture a user's attention when they press the back button or swipe back in their mobile browser and ask them why they are leaving.
Scroll & in-activity sensors
Only show surveys, polls and questionnaires to users who have engaged with your content and scrolled or users who have been inactive for a set time.
Geo-targeting
No location permission required! Target users based on country and city completely seamlessly.
Traffic source targeting
Select users by their source such as social networks, search engines, in-app browsers and more.
Realtime analytics & iteration
Realtime analytics, one-click duplication and fast editing give you the power to iterate quicker than you ever thought possible.
Google Analytics Integration
All your conversion data is integrated into your own Google Analytics so you can slice and analyze the data as you see fit.
True responsive
Don't resize, respond. Micro polls, surveys and questionnaires look great on any screen - built mobile first.
Complex conditional trees & flows
Jump between questions and results freely based on user's answers and create forms of any depth.
More about post-purchase surveys
What is a post-purchase survey?
A post-purchase survey is a tool used to gather feedback from customers after they have made a purchase. It is a type of customer satisfaction survey that is typically shown on the thank you page, or sent via email or SMS to the customer after their order has been fulfilled. The purpose of this survey is to learn about the customer’s experience with the online store, including the ordering process, delivery time, product quality, and customer service.
The questions in a post-purchase survey for an online store may cover a range of topics, such as the ease of navigating the website, the checkout process, shipping options, and the quality of the product received. The feedback collected from these surveys can help the online store identify areas for improvement and enhance the overall customer experience. By addressing any issues raised in the survey, you can increase customer satisfaction and build customer loyalty, thus increasing your conversion rate.
How valuable is a post-purchase survey?
A post-purchase survey can be extremely valuable for businesses, as it provides direct feedback from customers about their experience with the product or service they purchased and the buying process. This feedback can be used to identify areas of strength and weakness in the business, as well as to improve customer satisfaction and loyalty.
One of the primary benefits of a post-purchase survey is that it allows businesses to gain insights into customer preferences and behaviors. By asking customers about their experience with a product or service, businesses can better understand what aspects of their offering are most important to customers and where they may be falling short.
Post-purchase surveys also provide an opportunity for businesses to address any issues that customers may have encountered, which can improve customer satisfaction and prevent negative reviews or word-of-mouth recommendations.
Overall, a post-purchase survey is a valuable tool for businesses looking to improve customer satisfaction and is the first feedback mechanism most stores should implement.
What questions should I ask?
The questions asked in a post-purchase survey will depend on the specific business and industry, as well as the goals of the survey. However, here are some common questions that are often included in customer experience surveys:
- How satisfied are you with our product/service?
- How easy was it to use our product/service?
- Did our product/service meet your needs?
- Would you recommend our product/service to others?
- How did you first hear about our company/product/service?
- What can we do to improve the experience?
- What did you love most about the experience?
- What almost stopped you from completing your purchase?
These questions can be further customized to fit the specific needs and goals of the business.
It’s important to keep the survey concise and focused on the most important aspects of the customer experience. Additionally, open-ended questions can be useful to gather qualitative feedback and provide customers with an opportunity to share their thoughts in their own words.
What are the best practices when designing a post-purchase survey?
Here are some best practices to follow when designing a post-purchase survey:
- Keep it short and focused: Customers are more likely to complete a survey if it is brief and focused on specific areas of the customer experience.
- Use clear and concise language: Use language that is easy to understand and avoid using jargon or technical terms that may be confusing to the customer.
- Ask specific questions: Ask questions that are specific and targeted to the customer experience, rather than general or open-ended questions.
- Use a mix of question types: Use a mix of multiple-choice, rating scales, and open-ended questions to gather different types of feedback.
- Offer an incentive: Consider offering an incentive, such as a discount or free product, to encourage customers to complete the survey.
- Test the survey: Before sending the survey to customers, test it with a small group to identify any issues or areas for improvement.
By following these best practices, businesses can design a post-purchase survey that effectively gathers feedback from customers and provides valuable insights that can be used to improve the customer experience and drive business growth.
Frequently Asked Questions
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If you choose the wrong tool, yes! Many major quiz and questionnaire tools download large scripts and make multiple un-cachable requests.
Asklayer was designed with performance in mind. We make a minimal number of requests and the entire script is smaller than one normal image. On average we are 3x faster than our competitors.
Asklayer is loaded using a ‘deferred’ tag – that means your entire site loads and becomes interactive before Asklayer is executed. Asklayer is one of the few tools that can’t slow your site down.
No programming or coding skills are needed to work with our quiz and questionnaire builder. Everything can be handled with an easy point-and-click interface. It only takes moments to learn.
Asklayer is designed to be fast and unintrusive! Smaller than a single image, our script loads ‘deferred’ meaning your full website loads first and becomes interactive before Asklayer loads. With this design and loading strategy, we will never impact your SEO.
Sure you can! We actively encourage it. The direct-signup version of Asklayer doesn’t limit the number of domains you can use it on. Spread your limit over as many clients and domains as you like.
For customers using our Shopify or Wix applications, you will be limited to a single domain. This is not a decision we made, but rather a result of those platform’s restrictions.
Asklayer is GDPR compliant by default. Disabling the consent checkbox in forms will make it non-compliant.
Asklayer was designed and built by conversion optimization experts with 10+ years of experience building brands. It’s got all the features you need and nothing useless weighing it down.
Some headline features that set us apart from our competitors:
- Easy to use no-code builder that allows full customization.
- True mobile responsive widgets.
- Self-correcting email forms.
- Great reporting and analysis features.
- Full data export ability. Own your data.
- Lightweight script that won’t slow your site down.
- Branching logic to jump between questions.
- Pro features such as randomization, NPS, CSAT scoring and much more.