Customer experience (CX) survey tool

Collect immediate, honest customer satisfaction data and use it to improve your business. NPS, CSAT, CES and general customer surveys can be created in minutes.

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1 minute signup
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Improve your customer experience

Our simple CX tool gets the answers you need without the hassle.

Totally flexible surveys, questionnaires and polls

Asklayer allows unlimited questions and complex branching surveys, with 10+ question types available at every level.

Powerful yet simple

Just because you’re a pro doesn’t mean you need to struggle with hard-to-use tools. Our CX surveys are easy to set up and scalable up to any enterprise.

Start in 5 minutes

Asklayer’s easy to use CX templates can have you up and running in 5 minutes or less. If you get stuck we’ve got a question bank to help with ideas!

No code needed

For most platforms zero code is needed. For custom installations a single tag is all you have to add.

Ask away

Ask the right questions

Asklayer’s CX surveys can be endlessly customized with an unlimited number of questions. If you get stuck we’ve got a question bank full of examples to help you.

Unlimited questions
Dynamic ordering
Many pre-built flows
Question bank

Take action

The tools you need to turn your CSAT, CES and NPS feedback into action

A single centralized place to collect, analyze, measure and publish customer feedback.

Many businesses utilize hacked together solutions of forms, spreadsheets and manual copy-pasting into a CRM. Avoid the lost time, lost data and hidden costs with our simple, combined tool.

Simple, direct analytics
Easy to export data
Integrate with your CRM
Automate it!

Integrate

Works with your tools

Asklayer doesn’t just collect and analyze data, it allows you to integrate and send the data on to other tools.

If a customer gives positive feedback, flag them in Salesforce. If a customer leaves negative feedback, send an automatic message to your team’s Slack for immediate action.

Asklayer integrates with the biggest tools and 1000+ more via webhooks.

Many trigger options

Trigger with perfect timing

Asklayer surveys, quizzes, polls and questionnaires can be triggered to display in many different ways to ensure you never annoy your users.

Trigger based on time, exit intent, scroll depth, inactivity, purchase activity and many more. Combine these conditions to fit your needs.

Post-purchase CX surveys can be triggered on the web, sent by email and sent via SMS.

Professional features

We’re bringing pro-level features to the masses. Now anyone can compete at a global level.

Enterprise ready

Accessible, scalable, secure and private. Extended privacy options available for enterprise users.

Exit-intent detection

Detect visitors who are about to leave, when their cursor moves past the top of the page or they switch to another tab or app, and ask them why they are leaving.

Scroll & inactivity sensors

Only show surveys, polls and questionnaires to users who have engaged with your content and scrolled or users who have been inactive for a set time.

Geo-targeting

No location permission required! Target users based on country and city completely seamlessly.

Traffic source targeting

Select users by their source such as social networks, search engines, in-app browsers and more.

Realtime analytics & iteration

Realtime analytics, one-click duplication and fast editing give you the power to iterate quicker than you ever thought possible.

True responsive

Don't resize, respond. Micro polls, surveys and questionnaires look great on any screen, built mobile first.

Complex conditional trees & flows

Jump between questions and results freely based on user's answers and create forms of any depth.

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Trusted by marketers

Asklayer is highly rated on the Shopify App Store by the teams who run surveys with it every day.

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*Average rating of the Asklayer app on the Shopify App Store as of October 27, 2026 (57 reviews).

More about customer experience surveys

What is a customer experience survey?

A customer experience survey is a tool used by businesses to gather feedback from their customers about their experiences with the company’s products or services. The survey typically includes questions about the customer’s level of satisfaction, the quality of the product or service, and their overall experience with the company. The goal of the survey is to gain insights into what customers like and dislike about the business and to identify areas where improvements can be made.

How valuable is a customer experience survey?

A customer experience survey is a valuable tool for businesses for several reasons:

Improving customer satisfaction
By gathering feedback from customers, businesses can identify areas where they are falling short in delivering a positive customer experience. This feedback can then be used to make improvements that can lead to increased customer satisfaction and loyalty.
Identifying areas for improvement
A customer experience survey can help businesses to identify specific areas where they can improve their products, services, or processes. This information can be used to make data-driven decisions that can result in increased efficiency, cost savings, and a better customer experience.
Gaining insights into customer behavior
A customer experience survey can provide valuable insights into how customers use a company’s products or services, their preferences, and their overall behavior. This information can help businesses to tailor their offerings to better meet the needs and wants of their customers.
Building brand reputation
By actively seeking out and addressing feedback from customers, businesses can demonstrate a commitment to providing a positive customer experience. This can help to build a strong brand reputation and increase customer loyalty.

Overall, a customer experience survey is worth the effort for businesses as it can lead to increased customer satisfaction, loyalty, and ultimately, revenue. By continuously gathering and acting on customer feedback, businesses can stay competitive and relevant in today’s ever-changing marketplace.

What questions should I ask?

The questions asked in a customer experience survey will depend on the specific business and industry, as well as the goals of the survey. However, here are some common questions that are often included in customer experience surveys:

How satisfied are you with our product/service?
How easy was it to use our product/service?
Did our product/service meet your needs?
Would you recommend our product/service to others?
How did you first hear about our company/product/service?
How often do you use our product/service?
Did you experience any problems with our product/service? If so, how were they resolved?
How would you rate the customer service you received?
How would you rate the value for the price paid?
What could we do to improve our product/service or overall customer experience?

These questions can be further customized to fit the specific needs and goals of the business.

It’s important to keep the survey concise and focused on the most important aspects of the customer experience. Additionally, open-ended questions can be useful to gather qualitative feedback and provide customers with an opportunity to share their thoughts in their own words.

What are the best practices when designing a customer experience survey?

Here are some best practices to follow when conducting a customer experience survey:

Clearly define your goals
Identify the specific goals and objectives of the survey before designing the questions. This will help to ensure that the questions are focused on gathering the information you need to achieve your goals.
Keep it concise
Avoid making the survey too long, as this can lead to low response rates and survey fatigue. Try to keep the survey to no more than 10-15 questions.
Use a mix of question types
Use a combination of closed-ended (e.g. multiple-choice) and open-ended questions to gather both quantitative and qualitative data. This will help you to get a more complete picture of the customer experience.
Test the survey
Test the survey with a small group of customers before sending it out to a larger audience. This will help you to identify any issues with the questions or survey design.
Use a clear and simple format
Use a clear and simple format that is easy to read and understand. Avoid using technical jargon or complex language that may confuse customers.
Offer an incentive
Consider offering an incentive, such as a discount or a chance to win a prize, to encourage customers to complete the survey.
Follow up with customers
Follow up with customers after the survey to thank them for their feedback and to let them know how you plan to use their input to improve the customer experience.

By following these best practices, you can increase the response rate and the quality of the data collected in your customer experience survey.

Frequently asked questions

Have another question? Reach us via our contact page or the Help center.

Will surveys slow down my website?

If you choose the wrong tool, yes! Many major quiz and questionnaire tools download large scripts and make multiple un-cachable requests.

Asklayer was designed with performance in mind. We make a minimal number of requests and the entire script is smaller than one normal image.

Asklayer is loaded using a ‘deferred’ tag – that means your entire site loads and becomes interactive before Asklayer is executed. This keeps the impact on your page load to a minimum.

Do I need programming skills to use Asklayer?

No programming or coding skills are needed to work with our quiz and questionnaire builder. Everything can be handled with an easy point-and-click interface. It only takes moments to learn.

Will Asklayer hurt my SEO?

Asklayer is designed to be fast and unintrusive! Smaller than a single image, our script loads ‘deferred’ meaning your full website loads first and becomes interactive before Asklayer loads. With this design and loading strategy, we keep the impact on your SEO to a minimum.

Can I use Asklayer on client websites?

Sure you can! We actively encourage it. The direct-signup version of Asklayer doesn’t limit the number of domains you can use it on. Spread your limit over as many clients and domains as you like.

For customers using our Shopify or Wix applications, you will be limited to a single domain. This is not a decision we made, but rather a result of those platform’s restrictions.

Why should I choose Asklayer over other services?

Asklayer was designed and built by conversion optimization experts with 10+ years of experience building brands. It’s got all the features you need and nothing useless weighing it down.

Some headline features that set us apart from our competitors:

Easy to use no-code builder that allows full customization
True mobile responsive widgets
Self-correcting email forms
Great reporting and analysis features
Full data export ability. Own your data
Lightweight script designed to keep your site fast
Branching logic to jump between questions
Pro features such as randomization, NPS, CSAT scoring and much more

Ready to get real answers? 100% risk free

Try out Asklayer’s features on your website with a free account. No commitment and no credit card required.

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