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Google Analytics

Google Analytics survey integration

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Google Analytics survey integration

Want to boost engagement and analyze how visitors interact with your surveys? Integrating Asklayer with Google Analytics enables tracking survey and poll interactions as events. This integration provides insights into engagement and completion rates, helping you fine-tune content and optimize conversion paths.

Unfamiliar with Google Analytics?
Google Analytics, a robust and free tool by Google, offers insights into website traffic and user behavior. Its easy interface and advanced data visualization help in identifying trends, making it indispensable for marketers and website owners aiming for website optimization and strategic insights.

How to use this integration

This integration uses webhooks. Set up a hook catching service such as Make.com or Zapier and send the webhook via the ‘actions’ tab of the survey editor.

In depth instructions can be found here

Example use cases:

Leverage the integration to track how visitors interact with customer feedback forms or satisfaction surveys on your site. Analyze the data to understand customer preferences and pain points, aiding in product or service improvements.
Utilize Google Analytics to monitor the performance of Asklayer forms used for lead generation. Track form completion rates and identify which pages or content drive the most leads, allowing for strategic adjustments to maximize lead capture efficiency.
Website Experience Survey: Collect feedback on the overall user experience, navigation ease, and content relevance on your website, to understand and improve visitor satisfaction.

Product Feedback Poll: Ask specific questions about the features, usability, and overall satisfaction with a product or service you offer, aiming to gather actionable insights for product development.

Marketing Campaign Effectiveness Survey: Evaluate the impact of your marketing campaigns by gathering feedback on awareness, message clarity, and the persuasiveness of your campaigns, helping to refine future marketing strategies.

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Insert the answers from your survey into a Google sheet.

How to use this integration

This integration uses webhooks. Set up a hook catching service such as Make.com or Zapier and send the webhook via the ‘actions’ tab of the survey editor.

In depth instructions can be found here