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Google Tag Manager

Google Tag Manager survey integration

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Google Tag Manager survey integration

Looking for a way to enhance analytics for your website surveys, including NPS, CSAT, and post-purchase feedback? Integrating Google Tag Manager (GTM) with Asklayer simplifies tracking and analytics for surveys, polls, or questionnaires. This seamless setup enables effortless deployment of tracking tags to monitor interactions and conversions, allowing for detailed analysis of user engagement and behavior.

What is Google Tag Manager?
Google Tag Manager (GTM) is a free tool that allows easy management and deployment of marketing tags on websites or apps without code changes. It provides a user-friendly interface for adding, editing, and disabling tags, enabling seamless integration of analytics and marketing services.

How to use this integration

This integration uses webhooks. Set up a hook catching service such as Make.com or Zapier and send the webhook via the ‘actions’ tab of the survey editor.

In depth instructions can be found here

Example use cases:

Use GTM to see how many people start and finish an Asklayer survey on your website. This can help improve the survey to get more complete responses.
Set up GTM with Asklayer to find out if people who take a quiz or poll on your site are more likely to buy something. This info can guide what quizzes or polls to feature.
Website Experience Deep-Dive Survey: A comprehensive survey aimed at understanding the visitor's journey through your website, from first click to checkout. Analyze paths taken, pages viewed, and bottlenecks in the user journey to optimize site layout and content placement.

Product Discovery Quiz: A fun, interactive quiz that helps users find products suited to their needs or preferences. Track quiz completions and product clicks post-quiz to refine product recommendations and enhance user experience.

Post-Purchase Feedback Poll: A short, targeted poll sent after a purchase, asking for feedback on the shopping experience, product satisfaction, and delivery service. Use GTM to track submission rates and follow-up actions to improve post-sale support and product offerings.

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Insert the answers from your survey into a Google sheet.

How to use this integration

This integration uses webhooks. Set up a hook catching service such as Make.com or Zapier and send the webhook via the ‘actions’ tab of the survey editor.

In depth instructions can be found here

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