Marketo

Marketo survey integration

Looking to amplify your marketing efforts with real-time customer feedback? Integrating Marketo with Asklayer brings the power of Marketo’s robust marketing automation alongside Asklayer’s capability to capture crucial insights through NPS, CSAT, and post-purchase surveys.

Unfamiliar with Marketo?
Marketo is an advanced marketing automation platform known for its comprehensive capabilities in email marketing, lead management, and analytics.

How to use this integration

This integration uses webhooks. Set up a hook catching service such as Make.com or Zapier and send the webhook via the ‘actions’ tab of the survey editor.

In depth instructions can be found here

Example use cases:

User Intent Clarification

Identify the primary reasons users engage with the chatbot to refine its functionality and direct conversations more effectively towards fulfilling user needs.

Feedback on Promotional Messages

Gather user feedback on promotional messages delivered through the chatbot to assess their relevance and impact, aiming to tailor future promotions more precisely.

Other Survey Ideas

Opt-in Experience Evaluation: Evaluate the user experience and clarity of the opt-in process for receiving messages via the chatbot, seeking ways to improve subscription rates.

Post-Service Satisfaction Check: After providing service or support through the chatbot, send a survey to assess satisfaction with the resolution and the interaction quality.

Chatbot Personality Appeal: Solicit feedback on the chatbot’s tone and personality to ensure it aligns with brand perception and enhances user engagement.

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How to use this integration

This integration uses webhooks. Set up a hook catching service such as Make.com or Zapier and send the webhook via the ‘actions’ tab of the survey editor.

In depth instructions can be found here