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CM Commerce

CM Commerce survey integration

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CM Commerce survey integration

Looking to enhance your email marketing strategy with powerful automation and personalized campaigns? CM Commerce, now available as an integration for Asklayer, could be your solution. This collaboration combines Asklayer’s strengths in obtaining actionable customer insights through NPS, CSAT, and Purchase surveys with CM Commerce’s robust features in email marketing automation, helping you tailor your campaigns based on direct customer feedback.

Unfamiliar with CM Commerce?
CM Commerce, originally developed from the popular ecommerce platform Conversio, is designed to help retail businesses accelerate their growth by simplifying advanced email marketing strategies. It offers a suite of tools that automate email marketing efforts, including pre-built customer journeys, a drag-and-drop email builder, product review collection, and ready-to-go popups for subscriber capture.

How to use this integration

This integration uses webhooks. Set up a hook catching service such as Make.com or Zapier and send the webhook via the ‘actions’ tab of the survey editor.

In depth instructions can be found here

Example use cases:

Understand customer satisfaction with the purchase process and product quality. Ask users to rate the checkout experience, about product satisfaction, delivery time satisfaction, and likelihood to recommend the store to friends. This data can help refine product offerings and improve the checkout process.Objective: Investigate reasons behind cart abandonment and gather insights to improve the shopping experience.
Investigate reasons behind cart abandonment and gather insights to improve the shopping experience. Explore why the customer abandoned their cart, whether it was due to shipping costs, a complicated checkout process, or a decision to buy elsewhere. Responses can guide adjustments in pricing strategy, website user experience, and checkout process optimization.
Product Review Survey: After a customer has had enough time to use the product, send a survey asking for a detailed review. Questions can focus on product quality, whether it met expectations, and suggestions for improvement.

Customer Loyalty and Retention Survey: Measure how loyal customers are and their reasons for returning (or not). Questions can assess the factors that contribute to their loyalty, such as product variety, customer service quality, and price satisfaction.

Newsletter Content Preferences Survey: To tailor the email marketing content more effectively, ask subscribers about their preferences regarding newsletter content. Find out what types of offers, stories, or product information they are most interested in receiving.

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Insert the answers from your survey into a Google sheet.

How to use this integration

This integration uses webhooks. Set up a hook catching service such as Make.com or Zapier and send the webhook via the ‘actions’ tab of the survey editor.

In depth instructions can be found here

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