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Post Purchase Attribution Survey

Post Purchase Attribution Survey template

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Customer feedback illustration

Empower employees to get more done without managers.

Leverage Asklayer’s Post-Purchase Attribution Survey template to identify which marketing channels effectively drive your sales. Optimize your budget by focusing on high-ROI strategies and gain actionable insights to refine your marketing efforts. Empower your decision-making with data-driven insights and enhance your marketing strategy’s effectiveness.

Question 1: How did you find us?
・Word of mouth
・Instagram
・TikTok

Question 2: Where did you see us?
・Our profile page/page brand
・An advertisement

Question 3: How was your shopping experience?
・1 (Terrible)
・2
・3
・4
・5 (Excellent)

Question 4: What could we do to improve the shopping experience further?
・User response

Post Purchase Attribution Survey template FAQ:

It’s a survey sent to customers after a purchase to understand which marketing channels or touch points influenced their decision to buy, helping to attribute sales accurately to benefit marketing tactics.
Offer an incentive for completing the survey such as coupons, ensure the survey is quick and easy to complete, and communicate the importance of feedback in helping to improve the shopping experience.
Asking customers where they first heard about your services or products, which marketing messages they saw or heard, and which channel ultimately influenced their decision to make the purchase they did.

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This is a sample survey
template FAQs:

It’s a survey sent to customers after a purchase to understand which marketing channels or touch points influenced their decision to buy, helping to attribute sales accurately to benefit marketing tactics.
Offer an incentive for completing the survey such as coupons, ensure the survey is quick and easy to complete, and communicate the importance of feedback in helping to improve the shopping experience.
Asking customers where they first heard about your services or products, which marketing messages they saw or heard, and which channel ultimately influenced their decision to make the purchase they did.
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