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HubSpot

HubSpot survey integration

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HubSpot survey integration

Searching for a way to enhance customer insights in HubSpot? Integrating with Asklayer enables the seamless capture and analysis of customer feedback via surveys and polls, including NPS and CSAT scores, directly within HubSpot’s CRM. This powerful combination supports personalized marketing and effective lead nurturing by leveraging deep customer insights for more tailored interactions.

Unfamiliar with HubSpot?
HubSpot is an integrated platform for inbound marketing, sales, and customer service, offering tools for content management, SEO, and social media marketing. With its CRM, it streamlines lead and customer management for businesses of any size, facilitating improved marketing strategies and customer engagement.

How to use this integration

This integration uses webhooks. Set up a hook catching service such as Make.com or Zapier and send the webhook via the ‘actions’ tab of the survey editor.

In depth instructions can be found here

Example use cases:

Utilize Asklayer to collect customer opinions on potential new features or products. HubSpot's integration allows for segmenting this feedback to inform development priorities.
Gather insights from new customers via Asklayer about their onboarding experience. Analyzing these responses in HubSpot helps improve the onboarding process and personalize future customer interactions.
Customer Satisfaction Survey: After a service interaction or product purchase, measure customer satisfaction to identify strengths and areas for improvement.

Net Promoter Score Survey: Gauge customer loyalty by asking how likely they are to recommend your brand, providing insights for customer retention strategies.

Event Feedback Poll: Following a webinar or event registered through HubSpot, send participants a quick poll to gather feedback on the event's effectiveness and engagement.

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How to use this integration

This integration uses webhooks. Set up a hook catching service such as Make.com or Zapier and send the webhook via the ‘actions’ tab of the survey editor.

In depth instructions can be found here