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Act-On

Act-On survey integration

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Act-On survey integration

Looking to elevate your Act-On marketing with real-time feedback? Integrating Asklayer allows you to create engaging surveys, including NPS and CSAT, gathering crucial audience insights. This data flows directly into Act-On for crafting targeted email campaigns and personalizing interactions, boosting your strategy, lead nurturing, and engagement.

Unfamiliar with Act-On?
Act-On is a comprehensive marketing automation platform that supports email marketing, lead management, social media strategies, and analytics. It’s designed to improve lead generation, nurturing, and scoring, enabling targeted engagement and better measurement of marketing campaign impacts, tailored for businesses seeking efficient marketing solutions.

How to use this integration

This integration uses webhooks. Set up a hook catching service such as Make.com or Zapier and send the webhook via the ‘actions’ tab of the survey editor.

In depth instructions can be found here

Example use cases:

After visitors complete an Asklayer survey on your website, identifying their interests or preferences, integrate these insights into Act-On to send personalized content and recommendations, enhancing user engagement and satisfaction.
Use Asklayer to collect feedback from attendees post-event, then leverage Act-On to segment the audience based on their responses and send targeted follow-up communications, such as thank-you notes, additional resources, or invites to future events, fostering stronger relationships.
Customer Journey Feedback Survey: Utilize Act-On and Asklayer to gather insights at various stages of the customer journey, identifying touchpoints that excel or need improvement.

Event Satisfaction NPS Survey: After webinars or live events managed through Act-On, deploy NPS surveys to assess attendee satisfaction and likelihood of recommendation, fine-tuning future event strategies.

Product Innovation CSAT Survey: Engage your audience for feedback on potential product updates or new features, using CSAT scores to prioritize innovations based on customer satisfaction levels.

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Zapier

Insert the answers from your survey into a Google sheet.

How to use this integration

This integration uses webhooks. Set up a hook catching service such as Make.com or Zapier and send the webhook via the ‘actions’ tab of the survey editor.

In depth instructions can be found here